Toyota Motor Europe asked Jun Aoki & Associates to redesign their Champs-Élysées showroom for them. We’d the pleasure to participate in the conceptual design developement for this showroom.
With LED elements, particularly developed for this pitch, depth is applied to the space of the Toyota premises. Visitors will experience an unusual spatial perception as the borders of the showroom start to blur and the showroom’s front is visually structured by day whilst highlighted at night. LEDs are synonymous for Toyota’s technical cutting-edge products and natural finished MDF, as the contrasting dominant fitting and fixture material, symbolizes Toyota’s engagement for mother nature.